SPARBAR® - Expands Global Footprint with Launch on Rackhams Premium Retail Marketplace.
A Legacy of Luxury, Reimagined: SPARBAR® joins Rackhams, formerly part of Harrods and House of Fraser, alongside brands like HUGO BOSS, Dolce & Gabbana, and Versace.
London, UK, July 24th, 2025 - SPARBAR®, creators of the original reflex-based boxing training equipment, proudly announce their launch on Rackhams, a premium online marketplace with deep roots in British retail heritage. previously part of both Harrods and House of Fraser. Today, Rackhams stands as a modern luxury platform curating iconic brands such as HUGO BOSS, Dolce & Gabbana, and Versace.
In a strategic move to expand its sports and leisure categories, Rackhams personally invited SPARBAR® to join, citing the brand as “a perfect fit” for its sophisticated, multi-channel customer base.
SPARBAR® has been seen used by global stars such as Conor McGregor, Anthony Joshua, Tyson Fury, and Kevin Hart, and is widely recognized as a symbol of innovation in reflex training and home fitness.
With over £2M in organic global sales, availability in 70+ countries, and retail partnerships including Walmart and Decathlon, SPARBAR® continues to set the pace in the boxing fitness revolution it pioneered.
“Rackhams is more than a store - it’s a heritage brand reimagined for the modern consumer,” said Jazz Gill, Founder and Innovator behind SPARBAR®.
“To be showcased alongside some of the most iconic names in fashion and luxury affirms SPARBAR®’s evolution from fitness gear to lifestyle movement.”
The Rackhams Difference
Once a proud part of Harrods and later House of Fraser, Rackhams has evolved into a modern luxury retail platform focused on quality, innovation, and curation. Its mission is to provide both customers and partners with an unmatched experience:
Global product scouts source standout pieces from established luxury marques, sustainable innovators, and hidden British gems.
Rigorous vetting ensures only the finest quality products grace Rackhams’ virtual shelves.
Partner-first platform empowers independent brands like SPARBAR® with seamless onboarding, fair terms, and multi-channel growth.
“Rackhams doesn’t just sell products - they elevate experiences. This partnership marks a new chapter for SPARBAR® in design-driven fitness retail.” - Jazz Gill
About SPARBAR®
SPARBAR® is the original creator of the reflex boxing training category. Its groundbreaking equipment transforms traditional boxing workouts into immersive, skill-building experiences for professionals and everyday athletes alike.
Join the Movement
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www.sparbar.com/b2b
Media Contact:
Zara Blake, Global Head of Communications, SPARBAR LTD
partnerships@sparbar.co.uk
www.sparbar.com
Instagram: @sparbarboxing
