SPARBAR® Partners with Sports Giant Decathlon in B2B Combat Fitness Innovation

SPARBAR® Partners with Sports Giant Decathlon - Marks a Bold New Era in B2B Combat Fitness Innovation

London, UK – 8th July 2025 - SPARBAR LTD, the inventors of the world’s first reflex-based boxing trainer, proudly announces a strategic partnership with global sports retailer Decathlon, launching over 100 SPARBAR® products across select markets. Trusted by elite athletes and global icons such as Conor McGregor, Anthony Joshua, Tyson Fury, Kevin Hart, and Roy Jones Jr., SPARBAR has redefined the future of intelligent combat fitness. This landmark collaboration also signals the official launch of SPARBAR’s dedicated B2B division, offering innovative training and performance solutions for gyms, schools, and institutions worldwide.

This dual-pronged strategy cements SPARBAR®’s status as both a consumer-loved combat and fitness innovation and a B2B powerhouse, combining world-class retail distribution with custom enterprise solutions for performance, wellness, and safety.

“This partnership with Decathlon is more than a retail win — it’s the start of a movement. Decathlon, the world’s largest sports retailer with over 1,700 stores in more than 60 countries, gives us unprecedented reach. We’re opening the gates to gyms, educators, and organizations ready to train smarter,” said Jazz Gill, Founder of SPARBAR. “We invented the category, and now we’re scaling it.”

SPARBAR® x Decathlon: Elevating Everyday Fitness

Starting next month, Decathlon will offer SPARBAR’s signature reflex trainers, gloves, fitness kits, and accessories, making intelligent boxing-based training accessible to millions of customers across the UK, Europe, and beyond. These products deliver:

  • High-intensity, low-impact workout

  • Enhanced reflex, coordination, and cardio training

  • Family-friendly options for adults and kids

  • Compact, easy-to-use setups for home and studio use

A New Era in B2B Combat Training

Alongside this consumer expansion, SPARBAR launches its B2B vertical, now supplying:

  • Commercial gyms and boutique studios - with group training equipment and plug-and-play coaching content

  • Education and youth programs - age-appropriate reflex kits for physical education, focus training, and anti-bullying

  • Military, police, and tactical forces - non-contact drills to enhance neuro-reactivity and operational readiness

  • Retail distributors and resellers - POS-ready product lines with full marketing support

“Our mission is to create smarter athletes, safer environments, and scalable performance across every level — from grassroots to elite,” added Gill.

For Retailers, Coaches, and Operators

SPARBAR’s B2B partners benefit from:

  • Global IP protection and brand equity

  • Training systems backed by sports science and neuroscience

  • Exclusive product bundles and bulk pricing

  • Branded assets, sales training, and setup guides

  • New developments in AI-powered training analytics and smart wearable integration coming soon!

Join the Movement

To explore B2B opportunities or request a trade pack, visit:
👉 www.sparbar.com/b2b
Or email: partnerships@sparbar.co.uk

To shop SPARBAR via Decathlon, visit:
👉 decathlon.co.uk and search “SPARBAR®”

Media Contact:
Zara Blake
Global Head of Communications
SPARBAR® LTD
“Shaping the future of combat training.”
Website: www.sparbar.com
Instagram: @sparbarboxing

July 08, 2025
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